About Us
Welcome to ApneKapade.com, where Indian tradition meets modern opportunity.
Based in the vibrant city of Pune, India, ApneKapade.com is more than just a clothing brand—it is a mission to celebrate Indian heritage and empower the women who are its heartbeat.
Founded by Saroj Rahul Dhongadi, a dedicated entrepreneur and seasoned professional, our journey is rooted in over a decade of e-commerce expertise. For more than 10 years, Saroj has worked hand-in-hand with her husband to build a digital bridge between quality craftsmanship and the modern consumer.
While our journey begins with a specialized focus on exquisite ladies’ wear, we are rapidly growing and will very soon be expanding into various other clothing categories to serve the entire family.
Our Story
The inspiration for ApneKapade.com was born from a simple observation: while India is rich in textile variety, high-quality and unique designs often remain out of reach for those in rural areas due to high costs or limited access. Having seen the potential of the digital marketplace firsthand, Saroj set out to change this.
We currently specialize in a diverse range of ladies’ wear—including Kurtis, Sarees, Tops, and Petticoats—meticulously designed to offer premium quality at affordable rates. Our focus remains on reaching every corner of India, ensuring that women in even the most remote locations can experience the joy of wearing unique, well-crafted clothing delivered right to their doorstep.
Empowering the “Home-Preneur”
At the core of our business is a commitment to social impact. We believe that every woman has the potential to lead. To turn this belief into action, we have developed a unique business model aimed at building rural self-employment.
We actively seek enthusiastic ladies across India to join us as partners. Our program is designed to help women start their own clothing businesses from home with little to no investment, providing the training and support needed to achieve financial independence while supporting their families.
Mission
To democratize Indian fashion by delivering high-quality, affordable, and unique clothing to every household in India, while simultaneously fostering a national network of empowered women entrepreneurs.
Vision
To become India’s leading destination for accessible fashion across all categories and the largest platform for rural women’s self-employment, transforming “home-makers” into “home-preneurs” nationwide.
Join our journey. Whether you are a customer
looking for the perfect outfit or a woman ready to start her business journey,
ApneKapade.com is here for you.
🌐 Website: ApneKapade.com
📍 Location: B1-102, Mantra Majestica, Kaale Padal, Hadapsar, Pune,
Maharashtra, India
📩 Contact
Us: Visit our contact us page or WhatsApp / Mobile No. 7276093201
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